Commuter Challenge Program
The program’s overarching objective is to educate and engage commuters to take action to drive better and drive less, lowering the impact of their commute on their quality of life, health and the environment.
Participants are given a data logger that plugs into their vehicle’s computer and tracks certain data points, such as distance traveled, fuel consumed and other behavioural metrics. The data is presented to participants through an online dashboard so they can see their driving behaviour and impact and then attempt to improve it. Participants challenge themselves and compete against each other to see who can achieve the greatest reduction in fuel usage, distance traveled and other metrics – and are subsequently recognized and rewarded for doing so.
The program’s recently completed pilot was completed in the GTHA (Greater Toronto and Hamilton Area) in Spring 2013. Part of the target was a 10% reduction in both fuel-consumption and distance traveled. Overall, the pilot participants reduced their fuel-consumption by 15% and their distance traveled by 14%! Note that the fuel reduction was the overall average reduction when the results for all participants were combined. This included those who achieved their 10% reduction and those who didn’t. This means we had a net positive impact when looking at participant results as a whole. When you look at only the 57% who achieved their 10% reduction, the total percentage reductions increase substantially to 41% for both fuel and distance.
The pilot program was funded by Toronto Atmospheric Fund, Ontario Centres of Excellence, Automotive Recyclers of Canada and Shell Canada Ltd. plus University of Toronto’s Civil Engineering Department and Green Communities Canada.
There’s tremendous potential to expand this program to other jurisdictions or to corporate clients. Many organizations are looking at how to improve fleet performance or improve employee commuting practices.
Read the Shuttle Challenge Report (3.5MB PDF) for more details.
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